New workshops to advance your brand
Every day, we collaborate with our valued clients to build or renovate integrated brand systems. We team up to evolve brand strategies, create message frameworks, develop systems for visual expression, and design and implement print and digital communications—all to help our clients start and nurture the relationships needed to advance their goals.
But we also work with groups who need to strengthen and define a particular tile in their brand mosaic: their brand strategy, messaging, visual expression, or social media strategy. To meet these needs, we’ve developed a series of focused, modular half-day workshops designed to build knowledge and skills—and enable you to develop an action plan and a framework to move your organization forward.
If one or more of these workshops seems like a good fit for your needs, fill out the quick form to your right, or give Meg a call at our office at 617-266-8577.
2010 workshops:
Brand strategy
Explore how crafting appropriate, purposeful relationships among your offerings and organizational entities can grow recognition and participation, build the value of your offerings and brand(s), help you to spend communication dollars more effectively, and help you to get credit for your efforts.
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Messaging
Learn how to outline and prove your story—so that you, your colleagues, and your customers or constituents can engage in relevant, resonant dialogues around what you offer, stand for, and the value you bring.
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Visual brand expression
Immerse yourself in visual brand identity system thinking—a strategic approach to identifying, making, and implementing creative decisions. We’ll explore a framework for building brand expression systems, delve into the components of a visual tool box, make and defend decisions, and learn how to best promulgate a visual system across your organization.
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Social media
Gain familiarity with social media practices—through an overview of the main tools, how to use them, and future trends—and develop a social media strategy that connects you with your community and supports your business goals.
Download the workshop description PDF >