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Twitter brings me food
It was an innocuous tweet, the ultimate example of what Twitter non-believers decry:
I didn’t think much about it, though a few other evening tweeters chimed in with their love of Nutella. But the next morning, I got this:
And this:
I checked the Pretzel Crisp profile to see if they were legit, and then figured, What the heck? So I sent off the address of our office brownstone, and true to the Pretzel’s word:
Yep, three bags of Pretzel Crisps (Classic, Supreme, and Cinnamon Toast), a Pretzel Crisp tote, t-shirt, and coupon… and a jar of Nutella.
While Pretzel Crisps are based out of New Jersey, they have a Boston-based marketing rep who clearly keeps her eyes peeled for snack-related tweets. Sustainable as a marketing strategy? Probably not. But remarkable? Absolutely. (I’m writing this post about it, aren’t I?)
Think about it: they essentially made a promise, and were willing to put themselves out (literally) to back it up. They found me on Twitter, so the probability of my making my reaction public, positive or negative, was high. But they reached out, and (again, literally) delivered. How many companies or organizations can and do the same?
The proof will be, of course, in whether or not I think of — and buy — Pretzel Crisps the next time I’m looking to restock the snack bin at my house. But it’s likely: my toddler son loves cinnamon toast (and pretzels!), and I have to agree… they taste GREAT with Nutella.
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