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Collaboration — and fun!:
Updating design materials for the Human Rights Campaign
For the third year in a row, I’ve been volunteering with a few stellar folks to help make the annual Human Rights Campaign golf tournament a success. The HRC is civil rights organization that works to achieve lesbian, gay, bisexual and transgender equality. Our New England chapter puts together an annual gala and golf tournament to raise money and promote these values.
Though I play only a small part in getting this project together, I’m proud of the design materials that have come out of this collaboration. (Of course, it helps that I’m spoiled by my peers — volunteering is always so much more rewarding when you are eager to please your colleagues!)
This year we decided to refresh the design approach and update our tournament lockup. We achieved texture with the use of turf in our original designs, so I knew I wanted to keep this moving forward.
For the updated invite I created a layered pattern, with a little help from Photoshop, to emulate the craters of the ball. I knew what I wanted: saturated color, overexposed light but no loss in contrast, and slightly yellow to suggest a little vintage. (Did it work? You be the judge.) Hopefully this got me something a little unexpected.
The display typeface on the ’08 – ’09 designs felt harsh with this imagery adjustment, so instead I chose Avenir — a clean, soft, round face — something that paired well with the circular pattern. The 2010 lockup has a smooth round “swoosh” with a double line for movement expression, while its two-year-old sibling needed only one strong line to suggest the ball’s path. You can see the updates in the images here.
(If you would like to learn more about the HRC or how to volunteer with us, visit hrc.org or email me.)
Categories Design, Outside the Square
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