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Round the Square

The Nostalgia of Old Media

by Matt | August 27th, 2010

turntable-camera-reel-reel

There’s absolutely nothing like holding an old black and white family portrait in your hands. Weathered and battered, maybe a little musty-smelling. There’s also nothing like holding a 40-year-old vinyl record in your hands, pulled out of the sleeve while taking a moment to admire the artwork and track listing, then placing it on the turntable, letting the needle drop every so gently on it.

While you may not share in either of these two experiences, I KNOW you can relate to something like it. These are the tangible elements of media that are fading away in technology’s wake. I’m not getting ink or lead smeared on the right side of my hand as I draft this post. No, I’m giving my fingers a workout as they type feverishly on my keyboard. Click, click, clicking away (and not in the cool typewriter sounding way).

Vinyl records have been able to make a significant comeback. People love the experience and thought of vinyl. But I fear for poor photographers and the seemingly ill-fated return of film, and for recording engineers and the return of analog tape in the recording studio. These beautiful mediums are lost due to the extreme cost benefits of using digital methods to capture the art.

Even as a tech-heavy guy, I worry as I snap photos on my phone or digital camera and dump them onto a hard drive that might fail in a year or two. (This is why you BACK. UP. folks!) I also worry as I burn a CD of an intangible set of mp3s, wondering how long that CD will last as it gets kicked around the center console of my car.

But what can we do?

As technology rapidly advances, we are quickly drifting away from being able to experience these tangible events and occurrences in our lives. While our smartphones, laptops, and digital cameras are making life much easier, they’re also killing the seeds of nostalgia. I really don’t think the next generation is going to get the same nostalgic feeling from swiping through .jpgs on their iPads as I do when holding a musty black and white photo.

Do you?

Categories Digital Media, Outside the Square

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