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Roger Sametz at the National Arts Marketing Project
We’re pleased to point you to an article by our president and CEO, Roger Sametz, on the front page of the National Arts Marketing Project this month.
“Brand Control to Major Tom: The New Rules of Brand Management” explores the challenges that brand managers face in this ‘new age of extreme participation’:
“No, you haven’t lost control. The notion that you can manage your brand by making and distributing messages and materials that you want “out there” is becoming quaint.
Rather, now, monologues need to be replaced by dialogues; formal market research needs to be paired with attentive listening; “advice” is offered round the clock; participation in social media is now table stakes; and customers and prospects who have always trusted friends to help them make decisions often have a huge network they can carry around with them to consult.”
You can find the full text of the article here.
We welcome your comments on the article in the comments below — let us know what you think!
And special thanks to the National Arts Marketing Project for connecting us with your passionate group of constituents!
Categories Branding, Outside the Square, Strategy and Management
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