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TrueType Crime Beat: Food for thoughtless
The new ad campaign for Taco Bell has garnered quite a bit of attention. Mostly because the oxymoronic idea of “DRIVE-THRU” and “DIET” in the same tag line boggles the mind.
It may occur to the health-conscious few of us that parking the car and walking in may actually burn a few calories. Better yet, why not walk or jog over to your friendly neighborhood TB.
Okay, all that aside. What’s up with using a backward numeral “3” as a cap “E”? I drive, walk or jog by and I lose it, and not just my appetite. I feel compelled to run over and scratch out those misguided “3s” and draw in good old-fashioned cap “E”s. Talk about burning calories.
What’s next?
?
Categories Design, Outside the Square
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I was a teacher for many years, and I always felt I was fighting an uphill battle to get students to use correct grammar and spelling. All of today’s ads which confuse less with fewer, I and me, and abbreviate everything in sight (site?) in the interest of brevity, make me increasingly glad to be a retiree.
I hear that. One of my grammar peeves is the incorrect use of “then” and “than.” Or worse, grammar spelled “grammer.”
There is a website http://www.oatmeal.com that has a column pertaining to words that sound alike but are spelled differently. Puts a funny spin on things. I am a member of the grammar and spelling police.