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Pixels with purpose
This week Brandon and I had the honor and pleasure of presenting Pixels with purpose: High-resoultion branding in the social media age as the first speakers in the Arts & Business Council of Greater Boston’s new webinar series.
While we work on getting a link to the webinar itself, we thought you might enjoy taking a peek at the slides:
We designed the presentation to address how the explosion of social media—and the new powers of communication it gives audiences and consumers—can easily lead to a fragmented, “pixellated” brand.
To us, while social media brings new tools, the “old” prinicples of branding still apply. And, because social media gives constituents new ways to tell organizations what they care about, by bringing a brand-focused approach to your efforts, you can actually use the tools to add definition to your brand—and to create a more vivid picture of what your organization stands for.
In the presentation, we outline five core principles of branding, as well as a six-step approach to implementing social media in organizations.
We’d love to know what you think!
Categories Branding, Digital Media
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Nice looking deck. (like the art direction) And you seem to have a thoughtful and thorough flow along with very good points. I think the challenge for brands is that there are a thousand of these decks (most not as good as yours) out there and people saying this stuff. Question for them becomes exactly and specifically what do they do, what tools do they use, do they do it in house or out, and what resources (people/$$) should the commit in anticipation of desired results. Good stuff.
Thank you, Edward! Since I know you were a creative director in a past life, yours is high praise indeed! (We’ve just recently restyled our decks, so the designers will be thrilled to hear the feedback.)
I spent a number of years on the client side–I jumped the fence only in December–so it’s important to me to present these concepts in a way that is both memorable and understandable so they’re more likely to be “resold” up the decision ladder in their organizations. We knew when putting this particular presentation together that its purpose was more to provide thought frameworks for how to think about these things: 5 principles of branding (paired with related social media principles), 6-step approach to thinking through your digital media strategy.
We’ve been working on a companion presentation and module-based workshop that digs deep into the nitty gritty–introducing specific tools and how to use them, as well as a way for folks to “experiment” (in the language of this presentation) on their own before being handed the keys to an organization’s brand. We’ll keep everyone posted as that one continues to develop!
Thanks again for your visit to the blog. Come again soon!