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True Type Crime Beat: No matter how you slice it
As a long time resident of the South End, when I’m asked “who has the best pizza in the neighborhood?”, my response is always “best slice by far is New York Pizza on the corner of Mass Ave and Columbus.”
Everyone I’ve ever sent there agrees—best slice by far. And, to date, no one has had any trouble finding the place, despite the fact that the sign presents some confusion around the name.
The large sign on the Columbus Avenue side clearly reads “NEW PIZZA YORK.” What were they thinking? It’s like saying NEW CLAM CHOWDER ENGLAND. It unnerves me every time I pass by it.
Once I called the number on their take-out menu, which reads “New York Pizza,” and they answered the phone “New York Pizza.” So why the sign?
I Googled “New Pizza York, Boston” and there’s nothing on the whole first page that connects to the store on the corner of Mass Ave and Columbus. Searching for “New York Pizza, Boston,” however, locates the store with the very first item. Curiously, the website address for the store is “newyorkpizzaplace.com.” I suppose newyorkpizza.com or newpizzayork.com was already taken when they went to register their URL.
I will continue my faithful patronage, and I will always recommend their slice as the best—because it is the best. But going forward I may start referring to it as NEW PIZZA YORK just for the validation I will garner from that moment of confusion that’s likely to occur and the mouth-watering taste of solidarity—pro: great pizza, anti: confusing word order choices—that I hope to experience.
Appetit bon!
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I have always, always struggled with this, especially when it happens top down–when you’re supposed to read the middle first, then the top, then the bottom: “Children SLOW playing.” The left-to-right interpretation, though, is special indeed!
Ahh, good, a new place to go to lunch from here at Sametz Associates Blackstone!