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Brand math
Here’s a little idea I’ve been working on:
Purpose: why are you here? what need does your organization fulfill? what would be lost if you weren’t here?
Personality: what do you vaue? what’s your organizational style? tone of voice? level of transparency?
Position: what you do and how you do it.
Pursuit: what are you trying to achieve? what’s your goal?
Platform: the content of your communications, as shaped by your position and pursuit.
Publication: putting your platform out there.
Perception: how people view you and what you stand for—your brand.
What do you think?
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Love it. LOVE your blog!!!
Thanks, Denise!
Hi, I like it… would want more information on the (X) publication part..Got me curious!
In this case, I intended “publication” to be literally how (what channels, vehicles, etc.) you promulgate your platform. In my mind publication is a product both of planned marketing messages AND the actions and behaviors of an organization (or, as in the case of “personal branding,” the person.