In development, you often have very different constituencies to cultivate—each with different interests and possible connections to you. Fundraising campaigns need to "tilt" to align with the different "resonant points" that will generate a positive response.

We plan and craft fundraising campaigns that meet people where they are coming from, talk to people on both "rational" and "emotional" levels,"move" people to care (rather than "tell" them why they should), and that are modular so that components of the campaign "tool box" can be cost-effectively updated and deployed as the campaign progresses.