Collateral systems are wider than a brochure, direct mail piece, or website. We see each specific initiative as part of a larger, integrated, modular, architecture of communication in which different vehicles are mapped to function, audience, points in the sales cycle, lifespan, production value and cost, and authoring environment.

In execution, collateral systems provide the flexibility to combine components as needed, provide a "map" to get the most value from every communication dollar, and segment custom-designed projects from those which can be built from templates by many people within your organization. Each system is also built on a shared set of principles—approaches to the verbal and visual components of communication that necessarily come together—to provide the "glue" across the system and ensure that all communications will reinforce each other.