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integrating brand-focused strategy, design and technology

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League of American Orchestras and Sametz Blackstone roll out re-branding initiative to support League's new strategic direction.

Integrated program includes new name, visual identity, message platform, and print and electronic communications—all created to help the League better serve America's orchestras.

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San Francisco Symphony collaborates with Sametz Blackstone Associates to develop and roll out a reinvigorated brand program

Comprehensive, integrated program includes dynamic visual and verbal framework, system of brand hierarchies, and new print and electronic communications—to enable the Symphony to better communicate its value and deepen relationships.

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Direxion Funds and Sametz Blackstone launch new branding / identity program.

Complete, integrated, re-branding program positions this Boston firm for success in highly-competitive and rapidly-growing leveraged index fund marketplace.

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What for-profit businesses can learn from nonprofits

Forbes.com
by Roger Sametz and Mark Volpe
The need to connect to constituents at a deeper level to keep diverse income streams healthy—from sales, sponsorships and partnerships, and philanthropy—has required nonprofits to develop approaches and skills that for-profits can learn from.

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