Engaging stakeholders to build confidence, meaning, trust, and brand

Annual reports are opportunities to look both forward and back—to review the past year and to set an agenda—and expectations—going forward. They are also unique opportunities to look across an organization, at a higher level than most other communications afford.

Especially now, with financial data available through multiple channels well in advance of your report, annual reports—for both for-profit and not-for-profit organizations—have to do more than present a retrospective, numbers-centric story if they are to serve the all-important goals of establishing and nurturing relationships.

Once a one-off publication that didn't often connect to other communication initiatives, your annual report can serve your organization year-round—and reinforce other communication efforts—if it is conceived and articulated in your voice, underscores your key messages, and is the best possible ambassador of what your brand and organization promises and delivers.

Annual reports: Insight Maximizing the return on your investment download pdf insight.pdf / 29K	Harvard University Looking across the campus—and beyond download pdf hru_case.pdf / 98K	Whitehead Institute for Biomedical Research Engaging donors, scientists, and fourth-grade teachers download pdf whi_case.pdf / 122K	Boston Public Library Telling stories—via print, web, and CD-ROM download pdf bpl_case.pdf / 140K
Vialog Demonstrating value; positioning for growth through acquisition download pdf via_case.pdf / 98K	Boston Ballet Talking through the voices of the constituents download pdf bal_case.pdf / 93K	Abt Associates Configuring an annual report / capabilities package download pdf abt_case.pdf / 105K	Tufts Health Plan Cost-saving, web-distributed report maximized for both on-screen access and desktop printing. Learn more.

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