BibliographyAll the areas in which we work—strategy, design, technology—and all of the clients for whom we work, are evolving and changing. To help organizations to better navigate change, we're constantly looking into and refining best practices, and tuning them to the specific needs and cultures of our clients. So we read a lot, think, and pass the most relevant of what we know on to our clients. And because we often are collaborating to help clients to think differently about their organizations and communications, we get asked for "reading lists." So if you want to know more about any of the topics listed to the right, here are some places to start. Of course, you're always welcome to browse through our library before ordering any of these titles. (And if you have a recommendation we've missed, please contact us. We are always looking for a good read.)
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Brand buildingAaker, David A. Managing brand equity: capitalizing on the value of a brand name. New York: The Free Press, 1991. Aaker, David A. Building strong brands. New York: The Free Press, 1996. Gregory, James R. Leveraging the Corporate Brand. Lincolnwood, Illinois: NTC Business Books, 1997. Kapferer, Jean-Noel. Strategic brand management: new approaches to creating and evaluating brand equity. New York: The Free Press, 1992. Keller, Kevin Lane. Strategic brand management: building, measuring and managing brand equity. Upper Saddle River, New Jersey: Prentice-Hall, 1998. Pettis, Chuck. TechnoBrands: how to create and use "brand identity" to market, advertise and sell technology products. New York: American Management Association, 1995. Upshaw, Lynn B. Building brand identity: a strategy for success in a hostile marketplace. New York: John Wiley & Sons, Inc., 1995. Information designJacobson, Robert E., ed. Information Design. Cambridge, Massachusetts: MIT Press, 2000. Tufte, Edward R. The visual display of quantitative information. Cheshire, Connecticut: Graphics Press, 1983. Tufte, Edward R. Envisioning information. Cheshire, Connecticut: Graphics Press, 1990. Tufte, Edward R. Visual explanations: images and quantities, evidence and narrative. Cheshire, Connecticut: Graphics Press, 1997. Wurman, Richard Saul. Information Anxiety. New York: Doubleday, 1989. Wurman, Richard Saul. Follow the yellow brick road : learning to give, take, and use instructions / Richard Saul Wurman with Loring Leifer; introduction by John Sculley ; drawings by Ed Koren and Larry Gonick. New York: Bantam Books, 1992. Wurman, Richard Saul. Information anxiety 2 / Richard Saul Wurman ; with additional research & writing by Loring Leifer & David Sume ; Karen Whitehouse, editor ; Michael J. Nolan, information designer. Indianapolis: Que, 2001. Graphic design and typographyBierut, Michael, et al, ed. Looking closer: critical writings on graphic design. New York: Allworth Communications, 1994. Bierut, Michael, et al, ed. Looking closer 2: critical writings on graphic design. New York: Allworth Press, 1997. Bosshard, Hans Rudolf. Max Bill: typography, advertising, book design. Trans. Jori Lynn Walker and Robert Thomas. Sulgen, Switzerland: Verlag Niggli AG, 1999. Diethelm, Walter. Signet signal symbol. 3rd ed. Zurich: ABC Edition, 1976. Friedl, Friedrich, Nicolaus Ott, and Bernard Stein. Typography: an encyclopedic survey of type design and techniques throughout history. New York: Black Dog and Leventhal Publishers, Inc., 1998. Hofmann, Armin. Graphic design manual: principles and practice. New York: Van Nostrand Reinhold Company, 1965. Huygen, Frederike, and Hugues Boekraad. Wim Crouwel: mode en module. Rotterdam: Uitgeverij, 1997. Kane, John. A type primer. Upper Saddle River, New Jersey: Prentice Hall Inc, 2003. Kristof, Ray, and Amy Satran. Interactivity by design: creating and communicating with new media. Mountain View, California: Adobe Press, 1995. Mann, Dick, and John van der Ree. Typo-foto/elementaire typographie in nederland 1920-40. Utrecht: Veen-Reflex, 1990. Meggs, Philip B. A history of graphic design. New York: Van Nostrand Reinhold Company, 1998. Muller-Brockmann, Josef. Grid systems in graphic design: a visual communication manual. New Haven, Connecticut: Yale University Press, 1985. Poyner, Rick. Obey the Giant: Life in the image world. Basel; Boston; Berlin: Birkhäuser, 1991. Rand, Paul. A designer's art. New Haven, Connecticut: Yale University Press, 1985. Remington, R. Roger, and Barbara J. Hodik. Nine pioneers in American graphic design. Cambridge, Massachusetts: MIT Press, 1989. Resnick, Elizabeth, Design for Communication: Conceptual Graphic Design Basics. New Jersey, John Wiley & Sons, Inc., 2003 Ruder, Emil. Typography. 6th ed. Sulgen, Switzerland: Verlag Niggli AG, 1996. Spencer, Herbert. Pioneers of modern typography. 2nd ed. London: Lund Humphries Publishers Ltd., 1982. Spencer, Herbert, ed. The liberated page. San Francisco: Bedford Press, 1987. Spiekermann, Erik, and E.M. Ginger. Stop stealing sheep & find out how type works. Mountain View, California: Adobe Press, 1993. Learning systemsGardner, Howard. Frames of mind: The theory of multiple intelligences. New York: BasicBooks, 1983. BasicBooks Paperback, 1985. Tenth Anniversary Edition with new introduction, New York: BasicBooks, 1993. Gardner, Howard. Multiple intelligences: The theory in practice. New York: BasicBooks, 1993. Gardner, Howard. Intelligence reframed. New York: BasicBooks, 1999. Marketing communicationsBendinger, Bruce. The copy workshop workbook. Chicago: Copy Workshop, 1988. Gladwell, Malcolm. The tipping point: how little things can make a big difference. Boston: Little, Brown, 2000. Godin, Seth. Permission marketing. New York: Simon and Schuster, 1999. Godin, Seth. Unleashing the idea virus ; Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you. / Seth Godin; foreword by Malcolm Gladwell. New York: Do You Zoom, 2001. Lopiano-Misdom, Janine, and Joanne De Luca. Street trends: how today's alternative youth cultures are creating tomorrow's mainstream markets. New York: HarperCollins Publishers, Inc., 1998. Ries, Al. Positioning: the battle for your mind / by Al Ries and Jack Trout. New York: McGraw-Hill, 1981. Ries, Al. Marketing warfare / by Al Ries and Jack Trout. New York: McGraw-Hill, 1986. Trout, Jack. The new positioning: the latest on the world's #1 business strategy / Jack Trout with Steve Rivkin. New York: The McGraw-Hill Companies, 1997 Performance measurementKaplan, Robert S. The balanced scorecard: translating strategy into action / Robert S. Kaplan, David P. Norton. Boston: Harvard Business School Press, 1996. StorytellingArmstrong, David M. Managing by Storying Around: A New Method of Leadership. New York: Doubleday, 1992. Clarke, Cheryl A. Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising. San Francisco: Jossey-Bass, 2001. Denning, Stephen. The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations. Boston: Butterworth-Heinmemann, 2001. Fulford, Robert. The Triumph of Narrative: Storytelling in the Age of Mass Culture. New York: Broadway Books, 2000. Gabriel, Yiannis. Storytelling in Organizations: Facts, Fictions, and Fantasies. Oxford, England: Oxford University Press, 2000. Gardner, Howard. Leading Minds: An Anatomy of Leadership. New York: Basic Books, 1995. Lipman, Doug. Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work or Play. Little Rock, Arkansas: August House Publishers, 1999. McWilliams, Barry. Effective Storytelling: A Manual for Beginners. Maguire, Jack. The Power of Personal Storytelling: Spinning Tales to Connect with Others. New York, J.P. Tarcher/Putnam, 1998. Seeger, Pete, and Paul DuBois Jacobs. Pete Seeger's Storytelling Book. New York: Harcourt, 2000. Shepard, Aaron. Telling a Story, Stories to Tell. Public relationsCaywood, Clark L., ed. Handbook of strategic public relations & integrated communications. New York: McGraw-Hill, 1997. Harris, Thomas L. Value-added public relations: the secret weapon of integrated marketing / Thomas L. Harris; foreword by Philip Hotler. Lincolnwood (Chicago), Illinois: NTC Business Books, 1998. StrategyCsikszentmihalyi, Mihaly. Flow: the psychology of optimal experience. New York: Harper & Row, 1990. Gardner, Howard. Leading minds: an anatomy of leadership / Howard Gardner in collaboration with Emma Laskin. New York: Basic Books, 1995. Kaplan, Robert S. The strategy focused organization: how balanced scorecard companies thrive in the new business environment / Robert S. Kaplan, David P. Norton. Boston: Harvard Business School Press, 2001. Phillips, Don T. Lincoln on leadership: executive strategies for tough times. New York: Warner Books, 1992. Postrel, Virginia. The future and its enemies: the growing conflict over creativity, enterprise, and progress. New York: Free Press, 1998. TechnologiesBerners-Lee, Tim. Weaving the web: the original design and ultimate destiny of the World Wide Web by its inventor / Tim Berners-Lee with Mark Fischetti. San Francisco: HarpeSanFrancisco, 1999. Davis, Stanley M. Blur: the speed of change in the connected economy / Stan Davis and Christopher Meyer. Reading, Massachusetts: Addison-Wesley, 1998. Dertouzos, Michael L. What will be: how the new world of information will change our lives. San Francisco: Harper Edge, 1997. Hagel, John. Net gain: expanding markets through virtual communities / John Hagel III, Arthur G. Armstrongf. Boston: Harvard Business School Press, 1997. Hagel, John. Net worth: shaping markets when customers make the rules / John Hagel III and Marc Singer. Boston: Harvard Business School Press, 1999. Moore, Geoffrey. Crossing the chasm: marketing and selling technology products to mainstream customers / Geoffrey A. Moore; with a foreword by Regis McKenna. New York: HarperBusiness, 1991. Murray, Janet Horowitz. Hamlet on the holodeck: the future of narrative in cyberspace. New York: Free Press, 1997. Nielsen, Jakob. Designing Web usability. Indianapolis: New Riders, 2000. Reiss, Eric L. Practical information architecture: a hands-on approach to structuring successful websites. Harlow: Addison-Wesley, 2000. Tapscott, Don. Growing up digital: the rise of the net generation. New York: McGraw-Hill, 1998. O'Reilly Series / Various MiscellaneousBishop, Jerry E. Genome: the story of the most astonishing scientific adventure of our time—the attempt to map all the genes in the human body / Jerry E. Bishop and Michael Waldholz. New York: Simon and Schuster, 1990. Eco, Umberto. Serendipities: language and lunacy / Umberto Eco; translated by William Weaver. New York: Columbia University Press, 1998. Gabler, Neil. Life, the movie: how entertainment conquered reality. New York: Alfred A. Knopf, 1998. Gardner, Howard. The arts and human development. 2nd ed. New York: Wiley, 1994. Hirshberg, Jerry. The creative priority: driving innovative business in the real world. New York: HarperBusiness, 1998. Lawrence, Gordon D. People types and tiger stripes. Gainesville, Florida: Centre for Applications of Psychological Type, 1993. Ray, Paul H., Ph.D., and Sherry Ruth Anderson, Ph.D. The cultural creatives: how 50 million people are changing the world. New York: Harmony Books, 2000. Stilgoe, John R. Outside lies magic: regaining history and awareness in everyday places. New York: Walker and Co., 1998. Werth, Barry. The billion dollar molecule: one company's quest for the perfect drug. New York: Simon and Schuster, 1994. Periodicals
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